Coca-Cola Australia has announced the local launch of a new advertising and digital campaign for Fanta.
The screens-led initiative encourages Australians to combat the ‘grey’ in every day by being playful and colourful, no matter your life stage.
The first global campaign for Fanta since 2017, ‘Colourful People’ celebrates the people who embody authenticity, are young at heart and don’t take themselves too seriously.
The TVC, titled 'Colourful', was created by SANTO Buenos Aires and adapted by Ogilvy for Australia.
It spotlights playful people – such as street performers or karaoke singers – who work hard to make strangers smile.
The TVC forms part of a wider multi-million-dollar media investment, including online video (OLV), cinema and social.
“We know that Aussies have a playful spirit at heart, and we want to celebrate those who never let go of this trait," says Kate Miller, Coca-Cola marketing director – South Pacific.
“Fanta is a colourful delicious drink that people around the world have loved for over 80 years. This new campaign encourages people to fight the grey in their lives by being authentic and playful and ultimately, to enjoy Fanta however they like.”
Fanta’s Colourful People is live across screens until mid-November 2021.
Credits
Lead creative agency: SANTOS Buenos Aires
Adaptation agency: Ogilvy Sydney
Connections Agency: UM
PR agency: DEC PR
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