Australians continue to rate the ABC as the most ethical media platform (62%) ahead of free TV (45%), according to the Governance Institute of Australia’s Ethics Index for 2019.
Social media platforms such as Facebook, Twitter and Instagram, all rating below 30%, get the lowest ethical scores within the media sector.
Perceptions of Facebook, magazines and journalists have improved compared to 2018.
The results of the survey for the media sector:
The Ethics Index also has insights into future areas of ethical consideration, reporting that Australians are becoming more at ease with the ethics of crowdsourcing apps such as Uber, Airbnb (ethically difficult by 18%) and fewer are concerned by the use of big data to target consumers (36% ethical difficulty).
The Ethics Index surveys more than 1,000 people with various political and socio-economic backgrounds about their perceptions of ethical issues and conduct.
Nine in ten Australians want the federal government to take action on climate change and a similar number say organisations must also take action, even if it impacts profits and job losses.
And half (53%) believe Australia has an urgent ethical obligation to transition to renewable energy.
“We’ve been struck by the clear and compelling message from this year’s index for business leaders and the government: that more Australians now regard climate change as an urgent ethical obligation,” says Megan Motto, CEO of the Governance Institute of Australia
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