Electronics company Epson has launched a national B2B sustainability campaign following the appointment of digital creative agency Orchard to its creative account and media agency Kaimera to its media strategy account.
The taking sustainability seriously campaign positions Epson's inkjet solutions as a leading B2B printer choice for organisations who want to reduce their energy consumption by choosing inkjet over laser.
Created and developed by digital creative agency Orchard, the campaign uses a playful, quirky approach to deliver serious messages around sustainability and the environment with credibility.
The campaign’s ads and messages are airing on the Sky News network and also feature on the 7Plus, 9Now, 10play and SBS On Demand BVOD channels, online and across LinkedIn.
Epson also partnered with well-known tech commentator Trevor Long to produce short-form tech review content for broadcast on Sky News’ Business Weekend programme.
Epson Australia senior marketing communications manager, Priscilla Dickason, said: “Taking sustainability seriously is one of the most significant B2B campaigns we have ever undertaken in Australia. Whether it’s government, consumers or big business sustainability is no longer a nice-to-have, it’s a must do.
"We are very happy to be working with Orchard and Kaimera as they both bring clever creative and strategic expertise to the table.”
Orchard managing partner, Michael Di Natale, said: “We are extremely excited to partner with Epson, to further demonstrate our credentials in the B2B space and accelerate Epson as a market-leading business.”
Kaimera head of client services, Anna Magliano, said: “It’s not every day you get to be involved with such a well know brand at such a crucial point in their growth. We believe that the taking sustainability seriously creative platform supported by a credible media strategy can create another defining moment in the Epson brand story and we are excited to see the impact of the campaign in market.”
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