Full service independent agency Enigma has launched a specialist property marketing division and appointed Akira Galvin head of property & place, based in Sydney.
Galvin, with two decades of experience across strategic communication and branding, was most recently director, strategy & development at The Property Agency, and before that was director, brand experience for The Garden Agency.
“Enigma has always been on my radar. I’ve been watching the agency’s growth nationally with great interest so when I met Lisa and Justin (Ladmore) I knew it was the start of something very special and truly unique," Galvin said.
“Enigma Property & Place is a specialist offering we’re excited to launch and across the team we have the depth and scale to handle large jobs while remaining agile enough to create bespoke solutions for our boutique clients.
"What we have access to in terms of data and insight from our property media specialists and how those insights inform creative and campaign is so seamless and it’s a real competitive edge for our clients. I’m excited to work alongside such visionaries in Lisa and Justin and to lead a truly exceptional and diverse team of talented individuals."
Lisa Sutton Gardner, founder and director of Enigma, said Property & Place is an exciting proposition to bring to market and is the next step in the evolution of Enigma.
"Clients are offered a fully integrated full-service property division where media strategy and buying is fused with research and brand, enabling us to continue our mission to build chemistry between people and place," she said.
“I’m equally excited to announce that after an intensive, year-long search we have found the perfect leader in Akira. She is passionate and driven, with experience in all things property, and brand, campaign, digital and media are serviced by a direct team of over 20 property marketers. I can’t wait to watch the team spearhead industry innovation in placemaking and branding, offering best in class results for our clients."
Enigma’s Property & Place client roster continues to grow with clients wins welcoming developers, architects, agents and hoteliers in Q1 of 2023. They join a roster that already includes brands such as Frasers Property, Third.i, Landcom, Dexus and GPT among others, spread across its Sydney, Newcastle, and Brisbane offices.
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