Edge has been appointed Tennis Australia’s content agency following a competitive tender.
The appointment, effective immediately, will see Edge work with Tennis Australia on a number of content and social briefs.
Edge will also develop sponsorship content and ideas for brand partners.
“It’s very special to work on Australia’s largest global sporting event and on a sport that so many of us love," says Simon Langley, Edge ECD across Melbourne and Sydney.
"Tennis Australia has amazing assets to leverage for storytelling, from the players to the fans and partnerships. It’s a great opportunity to develop content that drives engagement and builds on the growth that tennis has enjoyed over the last 18 months.”
Britt Wickes, head of event brand marketing, Tennis Australia: “We went to market looking for an agency that could help across multiple opportunities within our business.
"Edge demonstrated a smart strategic and creative approach to the briefs that translated well to our world of tennis. We’re looking forward to working with the team at Edge and taking our content to the next level.”
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