Droga5 New York alumni Justin Ruben joins CHE Proximity as ECD

Paige Murphy
By Paige Murphy | 21 June 2021

CHE Proximity announced the appointment of Justin Ruben as executive creative director, returning from a six-year stint in New York at Droga5 and The&Partnership New York.

Leading the team in Sydney, Ruben’s creative talent will complement CHEP’s senior creative leadership team, led by Gavin McLeod, chief creative officer and Glen Dickson, deputy chief creative officer.

“We’re very happy to be welcoming someone with Justin’s enormous talent and experience back to Australia, and to CHEP. Justin is a true world-class creative leader – his work speaks for itself," Dickson says.

"He shares our passion for creating the kind of different-shaped ideas brands need to thrive in the new economy. He’s going to make us better, in all of the best ways.”

During his time at The&Partnership, Ruben was charged with supercharging the offering of data and creativity.

Prior to that, he was group creative director at Droga5, leading numerous high-profile, culturally influential campaigns, including Bagelgate for Philadelphia Cream Cheese, Potato Pay for Ore-Ida, Retweets of Love for Diet Coke, The Ripple Donut for Chase, and Seize the Awkward for the Adcouncil.

“I've been incredibly envious of the work CHEP has been producing and their ability to use creativity to solve real world business problems, so naturally, I can't wait to get started," Ruben says.

His work includes a number of major award wins including D&AD, Cannes, and One Show, with one of his creations still on display at ACMI, Australian Centre for the Moving Image.

Prior to his time in New York, Ruben spent his career in Australia at BMF and Publicis Mojo, overseeing well-known campaigns, including Tap King, featuring Lionel Ritchie, Peters Drumstick and Stuff History for Nike.

“We’re extremely fortunate to have someone of Justin’s calibre and experience join to help lead CHEP creatively in Sydney," CHE Proximity CEO Justin Hind says.

"With Gavin McLeod starting as national CCO on July 1 and Glen Dickson as deputy CCO already leading the creative charge in Melbourne, CHEP now has a full complement of creative talent in place to realise the next era of CHEP."

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