oOh!media has appointed Dentsu's head of out-of-home Emma Hegg to the newly created role of group director - platforms.
Hegg spent more than five years at Dentsu where she managed a team of specialist planners, leading commercial relationships, building innovative products that leveraged technology and data, as well as sitting on the Outdoor Futures Council.
Hegg, who worked at oOh! for more than seven years prior to Dentsu, bolsters the product strategy team with responsibility for creating business models which align with agency data strategies.
“To be part of the biggest and best OOH media business, where I know there to be such amazing and ambitious talent, working toward a collective goal of sector growth, is somewhere I knew I had to be," says Hegg.
"From starting my career at Network Outdoor (now oOh!media) many years ago, it feels I’ve done a full circle to be coming back to oOh!
"The business has grown and changed so much; but still has the ambition to be even better."
She will leverage her experience to connect agency and client segments as oOh! continues to implement its audience led strategy into client focused platforms as part of the ongoing transformation to a digitally enabled media company. In addition, Hegg will also drive oOh!’s programmatic strategy.
She reports to Robbie Dery, chief commercial and product officer at oOh!: “Emma is one of the most experienced OOH operators in media with a strong track record of driving business and client value across both agency and OOH.
"We continue to attract the smartest industry practitioners at a time when our industry is returning to growth and undergoing significant change and I’m delighted that someone with Emma’s knowledge and expertise has returned to oOh!”
Hegg, as part of oOh!’s product strategy team, will work closely alongside some of the industry's leading talent, including Bel Harper, group director - product strategy and Tara Coverdale, group director - data and insights.
Dery: “As the business continues to grow, we will continue to bring the best people to oOh!, supporting our ambitious plans as Australia’s leading OOH media company.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.