Denstu raised its full year guidance for organic growth to 12% after posting better than expected results for the September quarter.
Underlying operating profit for the full year to December is expected to be more than 40% higher than 2020, which was dragged down by the economic impact of the pandemic.
The global advertising group reported organic growth at 27.8% for the third quarter.
Dentsu: “Strength in the structural growth areas of commerce and experience continued, with demand strong for technology implementation, data services and activation, through creative and media.”
Dentsu Japan Network exceeded expectations with 49.7% organic growth, with recovery across all advertising mediums, with particular strength in television and digital solutions.
Dentsu International reported 13.4% organic growth with continued recovery in media (+17.3%) as clients recognised the importance of "brand investment" to drive growth.
The Australian business reported more than 20% organic growth in the third quarter boosted by strength in creative services.
Singapore and Indonesia also “performed very well” following strong new business wins in media and higher than expected growth in CXM.
China reported a decline in organic revenues due to shortfalls in the Creative business due to a number of delayed projects. Media partially offset this with the expansion of scope from multi-national clients operating in China.
India returned to growth reporting 9% organic growth for the quarter.
The company says it is well positioned to benefit from the structural growth in Customer Transformation & Technology in 2022 and beyond.
Dentsu also announced major management changes, including Hiroshi Igarashi’s appointment as president and CEO, Dentsu Group Inc. and Norihiro Kuretani as President and CEO, Dentsu Japan Network.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.