Dentsu Creative has announced key members of its global leadership team. Andrea Terrassa has been named global chief operating officer; Iván Czwan Altobelli, global chief people officer; Julie Scelzo, global clients chief creative officer and Jon Dupuis, global clients president.
Together they are tasked with building and sustaining a culture of creativity, through operational excellence, attracting and retaining world-class talent and ensuring seamless collaboration.
Dentsu International, chief creative officer, Fred Levron said: “We are on a journey to design the creative network of the future. Andrea is without doubt one of the best when it comes to engineering modern structures and processes, while Iván is top in the game to onboard the best next generation of talent.
"In Julie and Jon we have unique driving force, who together will deliver the most compelling offer to meet the needs of, and attract more, global clients. They say, “If you don’t like change you will not like irrelevance”, and we are building for change.”
Terrassa has acted as chief operating officer of Dentsu Creative Americas since 2021, where she was instrumental in the organizational and transformation efforts of moving from 11 agency brands to three, and joined dentsu International in 2018 as Chief Operating Officer for 360i.
Terrassa will work closely with the global operations teams across all areas of the business, including Media and CXM, led by dentsu International’s global chief operating officer, Nnenna Ilomechina, to help achieve the business’ ambition of offering horizontal creativity to clients and being the world’s most integrated creative network.
Ivan Czwan Altobelli will oversee all Human Resource functions, including an ambitious talent acquisition strategy. He joined dentsu International in 2021 from Accenture Interactive, where he played a key role in delivering its Creative and Digital agency integration.
Altobelli said: “An agency is nothing without its Talent and I am incredibly proud to be leading the People team here, where attracting, nurturing and championing the best Talent is such a priority across the leadership team. From supporting new joiners, to setting our leaders up for success, we are holding ourselves up to high standards at DENTSU CREATIVE and have big ambitions in motion for our people, business, and culture.”
In her new role, Julie Scelzo will ensure creative excellence for global clients focusing on delivering modern creative ideas that Create Culture, Change Society and Invent the Future. Since 2018 Scelzo has served as global executive creative director for DentsuMB’s American Express business.
Scelzo spent several years as a creative director at Leo Burnett, FCB and Meta. Prior to joining Dentsu, she was the Executive creative director of Pandora Music. Using this experience, Julie will look to offer enhanced content marketing, entertainment and IP creative strategies, as well as ensure creativity delivers horizontally for the client, from content to commerce, media to CXM.
Jon Dupuis will work with Dentsu Creative’s leadership teams globally to ensure that clients are provided with powerful integrated solutions to achieve bold new executions that connect with the largest possible audience in contextually relevant ways.
He said: “While creativity that delivers business impact sits at the heart of our business, a focus on providing clients with a seamless experience globally is the engine at Dentsu Creative. It is with great pleasure that I take on this role and partner with Julie to provide success and satisfaction for our global clients."
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