Auto marketing agency DBC2 has been appointed marketing agency of record for performance car manufacturer Spartan Motor Company, effective immediately.
DBC2’s immediate remit is to refresh Spartan’s brand identity and brand architecture including new look and feel across brand guidelines, messaging, tone of voice and positioning; plus create a new brand strategy, PR, content creation, website refresh and digital advertising, ahead of officially launching Spartan’s limited-edition performance car, The Spartan, into the Australian market in September.
Dale Brittain, founder and MD of DBC2, said the agency’s deep understanding of the performance car landscape and a passion for pushing the boundaries through innovative marketing strategies that resonate with auto enthusiasts were key factors to winning the business.
“Adding Spartan Motor Company to our burgeoning client roster further positions DBC2 as a leader in the auto sector, and reaffirms our commitment to excellence, crafting cutting-edge strategies and delivering impactful results for our clients," he said.
"Our team is thrilled to work alongside such an iconic and globally-renowned brand to help accelerate Spartan’s growth ambitions as it launches into Australia’s highly competitive performance and track car market.”
Peter and Nicholas Pap, co-owners of Spartan Motor Company, said after following DBC2’s recent Tasmanian performance car road trip on social media, the pair knew they wanted to work with the team.
"They understand automotive marketing to its core plus their team drive performance cars which appeared to us to be the perfect combination to help engage our target audience and amplify brand awareness," they said.
“Harnessing DBC2’s extensive experience and network across the automotive sector is an ideal perfect foundation to launch Spartan into the market, and we are excited about the partnership and the results it will yield."
DBC2’s is also charged with setting up a dealer service network and marketing partnerships with track day operators and complimentary brands, elevating Spartan’s presence in Australia.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.