Dane Robertson has returned to The Brag Media in the newly-created role of head of client and event partnerships in Australia and New Zealand.
Denise Barnes has also joined as client projects director and Anan Salvarinas as senior creative strategist.
Robertson’s return to The Brag Media follows a stint at Pedestrian Group. He brings more than ten years of commercial and partnership experience to the team, having previously spent almost two years as The Brag Media’s head of partnerships VIC, QLD and SA as well as several years in key commercial and marketing roles with Val Morgan and HOYTS Group.
In his new role, Robertson will be responsible for expanding and enhancing The Brag Media’s commercial partnerships.
Barnes joins after nearly seven years with Man of Many, most recently as head of branded content. Salvarinas spent two and a half years with LADbible Australia including a recent stint as senior creative (brand).
Jessica Hunter, The Brag Media’s GM, says Robertson's return, alongside Barnes and Salvarinas, marks a thrilling new chapter for The Brag Media.
"These recognised talents from leading youth publications bring invaluable expertise to propel our growth and deepen our impact," she says.
“We're not just expanding reach, we're strategically aligning with innovative minds to craft impactful partnerships that resonate authentically with our diverse youth audience. The Brag Media is more than a publisher; it's a catalyst for brands seeking meaningful engagement with this influential generation. We're excited to welcome them aboard and witness the innovative collaborations they'll create in 2024 and beyond.”
On his return to The Brag Media, Robertson says Brag Media’s growth, along with the quality of the work they continue producing, is impressive.
"When the opportunity to return presented itself, I couldn’t say no," he says.
"Management has assembled a team of passionate people who care about the client, the audience and our brands, which results in compelling partnerships that add genuine value. I’m looking forward to seeing what we achieve in 2024 and beyond.”
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