Frozen food company McCain has appointed Cummins&Partners for media services, adding to its existing strategic and creative remit.
Meredith Ansoul, head of media for Cummins&Partners: “It’s been really energising to work with McCain and be part of a team collaborating seamlessly to produce great work.
"McCain’s products are iconic to Aussies, and we can’t wait to ignite this consumer connection through all the work we do at Cummins&Partners.”
Cummins&Partners pioneered the return of these two disciplines working together after years of industry fragmentation in Australia.
The first joint creative/media campaign is the currently running, McCain Pub Style Chips.
The campaign centres around a pub trivia night in partnership with Nova, and will be hosted by The Betoota Advocate leads Clancy Overall and Erol Parker.
Nova listeners have been entering their teams ready to have a night of laughs, challenges and pop culture quizzing at it’s best. Teams will play for a $50,000 prize, or the higher honour of being crowned McCain Pub Style Chips Champions 2021.
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