CRATER, the Creative Visual Production House, and DO. Agency have combined forces to create a comedy driven TVC for Aussie Home Loans latest advertising campaign, dubbed the The Refinanceers.
This latest evolution of The Refinanceers sees a multi-format rollout across out-of-home, digital, broadcast and public relations, with an aim to educate Australians about the benefits of refinancing with Aussie.
The campaign is designed to encourage homeowners to consider refinancing their home loans with Aussie's team of brokers, to make their home loans work harder for them.
With interest rates at historic highs, refinancing could potentially save Australians thousands of dollars over the life of their home loan.
Directed by one of CRATER director Mikey Hamer, the fast-moving project was turned around in just under one month, and was made possible through a tight collaboration.
Steven Farrer, executive producer at CRATER, said the collaboration between DO. and CRATER was seamless, with the vision and new direction of the brand aligning with all parties from the get-go.
"Not only was it exciting to commence 2023 working on a unique execution of a TVC for Aussie, but we’re also looking forward to seeing ‘The Refinanceers’ characters evolve, grow and connect with the Australian audience in the future," said Farrer.
Hamer said casting was a pivotal part of the campaign and it was essential that they found four key talent.
"Who were not only highly watchable and comedic, but would also work for future episodes in the series," said Hamer.
"I feel we really nailed the concept and that all too important synergy between brand, agency and production house was there from day one. It’s been hugely enjoyable.”
DO. executive creative director, Tom Ormes, said the campaign was delivered with a slice of humour, fit for the Aussie brand.
"It was designed to not only educate homeowners about the benefits of refinancing, but also excite them about the opportunities in doing so. All delivered with a slice of humour, fit for the Aussie brand,' said Ormes.
CRATER, The Creative Visual Production House, has its HQ in the heart of Sydney, with offices also in Dubai and London, with two further offices to be opened in Stockholm and KSA this year.
The campaign can be viewed here.
Credits:
Client - Aussie Home Loans
Creative Agency - DO. Agency
Production House - CRATER
Executive Producer - Steven Farrer
Social & Digital Media Manager - Brooke Morehead
Director - Mikey Hamer
DOP - Jack Shepherd
1st AC - Thomas Austin
Gaffer - Steve Schofield
Best Boy - Alan Fraser
Sound Op - Jo Dutaillis
Production Designer - Lydia-Jane Saunders
Stylist/Art Dept - Gosia Zablocka
Stylist/Assist - Annalivia O’Donnell
Photographer - Eric Yip
Photographer Assist - Brett Bilgnaut
Hair & Make Up - Renee Sayed, Georgia Hull
Casting Agent - Anthony Kid
Talent - Mark Nichols, Matt Oxley, Luisa Prosser, Andrea M, Nadine Vigouroux, Jordan Oud, Harper Bancroft, Bernadine Oud,
Editor - Mikey Hamer
VFX - Christian J Heinrich
Colorist - Matt Fezz
Music Composer & Sound Design - Jonny Higgins
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