Financial comparison platform Compare the Market is shining the spotlight on a key money-saving moment most of us miss out on when we get sent an insurance renewal notice in the second phase of its current campaign.
The campaign, created by creative agency VCCP, highlights why doing nothing may mean you're paying more than you need to for the same insurance.
In the TVC, viewers see young meerkat Oleg Orlov, continuing his introduction into the family business.
This time, Oleg is touring the research wing where he learns about ‘Savings Sleepers’, people who don’t take the time to check whether they’re being overcharged on their insurance renewals.
After an alarming moment, ‘waking up’ a test subject, the meerkats get the situation safely under control with a better deal from Compare the Market.
“Our new campaign is a rallying cry for all Australians to wake up and check their insurance renewal notice," Compare the Market general manager - brand Michael Goodhew says.
"By visiting Compare the Market to look for a better deal, Australians can avoid renewal rage.
“From July 1, all car and home insurance companies need to show their customers their new insurance quote right next to the previous premium. With these changes consumers are going to be more alert than ever to their insurance costs.
"Off the back of our strongest performance in the General Insurance sector since we commenced in 2013, we're expecting consumers to turn to Compare the Market more than ever before as the leading marketplace connecting buyers to insurers.“
The campaign will run on TV, out-of-home, radio, online video and social activity.
“The campaign hits home the reality of our brand message in its simples-est form, ‘It pays to compare’," VCCP creative director Paul Sharp says.
Savings Sleeper aired on television on Sunday 4 July.
Executive Creative Director: Scott Huebscher
Creative Director: Paul Sharp
Contributing Writers: Daniel Wood, Joe Van Trump
Producers: Sue Hind, Esme Fisher, Paul Friedmann
Senior Account Manager: Sannidhi Mehta, Daniel Wood
Group Account Director: Elizabeth Barnett
Managing Director: Suzie Roberts
Strategy Director: Josh Manning
Executive Planning Director: Kim Feitelberg
Production Company: Passion Pictures
Director: Dave Scanlon
Client: Compare the Market
Brand and Campaign Coordinator: Amber Hagan
Brand and Campaign Manager: Carolina Perez Rebolledo, Nikolah Best
General Manager, Brand: Michael Goodhew
Chief Marketing Officer: Chris Catchpoole
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org