Coles continues marketing team expansion with ex-Fairfax CMO hire

Josh McDonnell
By Josh McDonnell | 24 January 2019
Michael Laxton

Former Fairfax Media CMO Michael Laxton has been appointed general manager of brand and media for Coles.

Laxton exited Fairfax, now Nine, in late 2018, following the mega-merger between the two business and will report to recently appointed, Coles Group CMO, and outgoing Tourism Australia marketing boss, Lisa Ronson.

During his time at Fairfax, Laxton held several roles across the marketing team, including digital marketing director for News Life and director of customer marketing for the publishers's key print mastheads, before being appointed CMO is February 2017.

Laxton has also held online and marketing roles with Australian retailer General Pants, as well as time in London with Warner Music Group.

Ronson will join Laxton and the Coles Marketing team in March, following her exit from Tourism Australia.

Ronson now takes on a more complex role at Coles, which recently listed as its a standalone company on the ASX and overhauled its management team.

The management shakeup saw the departure of top marketer Simon McDowell and a new CEO take the helm in Steve Cain - who Ronson will report to.

Laxton begins his role next week. 

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