Coca-Cola’s first new piece of creative since the COVID-19 breakout centres around Coke and food.
The brand has launched a new global platform, created by Anomaly NY, for Coke and food called Together Tastes Better.
The new platform includes a fully integrated program comprising a new film, initiatives to support local restaurants, and a partnership with Disney, Lin-Manuel Miranda and Jose Andres to bring families together to celebrate the Hamilton premiere.
This is part of the first work created by Anomaly since its appointment on the Coke account.
The film, titled The Great Meal, conveys the brand’s optimistic take on this shared experience, celebrating some of the silver linings of the time people have spent together over meals and around the table.
Filmed remotely during the COVID-19 quarantine, the film showcases 13 real families, couples, housemates in households from eight different cities around the world including Orlando, Shanghai, Lisbon, Kiev, London, Mumbai, and Mexico City.
The people in the film cook their own food and follow their own recipes.
Up-and-coming actress Soleil Patterson brings to life the voiceover, reminding viewers how the lockdown has allowed everyone to realize what matters in life, to rediscover themselves and to re- appreciate what was always there, like spending time with people, cooking and eating together.
The music track is Sabali by Mali duo Amadou & Mariam, from the Grammy-nominated album Welcome to Mali.
The film will launch Coke’s program, Together Tastes Better, and will encompass other assets across different media.
The same production approach featuring real people and real families was used to create photography and additional film pieces that will come to life across multiple channels globally.
Credits
The COCA-COLA Company
Group Director Social Center & Prod.IMC: Sarah Traverso
Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
Coke IMC Director: Russ Mischner
VP Coke Trademark: Jaideep Kibe
Coke Brand Director: Erica Tuggle
IMC, Sr Producer: Rebecca Smith
IMC, Sr Producer: Jennifer Kramer
Agency: Anomaly
Group Creative Directors: Carlos Alija, Laura Sampedro
Creative Director: Dan Shapiro
Associate Creative Director: Harry Neville-Towle
Executive Producer: Jenn Pennington
Account Director: Alyssa Tacopino
Business Affairs Manager: Bianca Lauria
Production: SOMESUCH
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Head of Production: Michelle Stark
Producer: Lee Groombridge
Production Supervisor: Luke Thornton
Director's Assistant: Steve Shaw
Global DOP: James Laxton
Global Food Stylist: Katie Giovani
Production Partners:
Kiev, Ukraine: Radioactive Film
Lisbon, Portugal: TwentyFourSeven Productions
London, England: Somesuch/Unit 2 Royale Studios
Mexico City, Mexico: The Lift
Orlando, Florida: Somesuch
Shanghai, China: P.I.G China
Music supervision/Sound Design: SOUNDTREE
Managing Director/Music Supervisor: Jay James
Founder/Composer: Peter Raeburn
Head of Music/Composer: Luis Almau
Composer/Music Producer: Luke Fabia
Senior Producer: Neil Athale
Sound Designer: Henning Knoepfel
Sound Designer’s Assistant/Transfer: Graham Norman
Music Track: “Sabali” by Amadou & Mariam
Edit: Trim Editing / Cosmo Street Editorial
Editor: Tom Lindsay
Assistant Editors: Alexander Evan Morales, Dave Davies, Joshua Mannox
Head of Production: Anne Lai
Color: 3 NYC
Colorist: Tom Poole
Producer: Alexandra Lubrano
Finishing: Rock Paper Scissors- NYC
Senior Flame Artist : Edward Reina
Assistant Flame Artist: Austin Hazzis
VFX Producer : Barbara Kontarovich
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