CMOs share Effie Award-winning work via ThinkTV campaign

By AdNews | 7 June 2023
L to R: Brent Smart, Mim Haysom, Mark Richardson and Simon Cheng.

ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. 

The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark Richardson unpack the campaigns they oversaw for NRMA, Suncorp, Menulog and ALDI and outlining how TV has helped to grow their brands and businesses.

The work is illustrated through bold projections of the executions on the CMOs as they detail the elements that went into the Effie Award-winning campaigns.

Thirty-second spots, display and social, will roll out across trade media, BVOD and other ThinkTV shareholder media assets.

ThinkTV CEO Kim Portrate said she is a firm believer that sharing success stories inspires marketers to create bold and exciting campaigns.

"There are so many learnings to be had hearing first-hand from the people behind some of Australia's most iconic brands," Portrait said.

"It also affirms research findings that Total TV helps to grow brands and businesses. Imagine what it could do for yours.”


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