Claxon has been appointed as media and creative agency of record for tattoo brand Celebrity Ink.
Claxon’s remit encompasses all media, creative, experience and data, with an aim to drive increased customer engagement and loyalty across existing studios, while supporting future franchisee interest in Australia and in the UK and US markets.
Celebrity Ink founder Johnny Cohen said s the business prepares itself for big expansion both nationally and internationally, the brand knew it needed help from an agency that has a proven track record of helping business scale and grow.
“We know that Claxon has capabilities far beyond 'just' marketing; their creative approach, PR offering, data driven tactics and holistic consultative approach, made partnering with them a no brainer for us. We're excited to see how this partnership takes shape and how they can help us enter new markets," she said.
Claxon’s CEO, Daniel Willis, said he is looking forward to the team working with a client who isn’t afraid to innovate and be bold.
“Tattoos are extremely common around our office, so it is safe to say Claxon’s team shares a similar passion for the craft as Celebrity Ink’s team. We can’t wait to help drive significant growth for the brand on the global stage," he said.
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