CHEP Network's Flipvertising.
CHEP Network in Sydney has won a Grand Prix on the third day of Cannes Lions.
The Grand Prix in the Social & Influencer Lion section was presented for Flipvertising, for Samsung.
Canes Lions said: "To launch Samsung’s flagship smartphone, the brand flipped the idea of ad targeting to create a competition for Australian GenZers to win a flagship Galaxy Z Flip 4 phone, boosting brand sales by 34%."
CHEP chief creative officer Gavin McLeod says he's thrilled with the result.
"Delighted for our amazing client Samsung, for our brilliant production partners and for our integrated team at CHEP," he told AdNews.
"We're most proud of this being work for a real client, a real brief and with real results."
The section received 1462 entries, with 49 Lions were awarded: 8 Gold, 15 Silver, 25 Bronze.
Flipvertising also won a Silver Lion in the Direct category, a Silver in Social & Influencer, another Silver in Direct and a Bronze for Media.
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