Channel Factory expands to Vietnam

By AdNews | 2 August 2023
Khanh Ngo.

Channel Factory, a global brand suitability platform for YouTube, is expanding into Vietnam. 

Led by country manager Khanh Ngo, the newly established office is poised to serve media agencies and brand direct clients by providing advanced targeting, brand suitability strategies and campaign optimisation solutions.

Ngo brings to the team over a decade of experience working with media agencies throughout the APAC region, and is supported by Hoang Luong as sales manager, Van Tran as client partner and Duyen Thao as account manager.

Kevin Wong, VP of APAC at Channel Factory, said local market experience and support is imperative for what the company does for clients.

"The establishment of our office in Vietnam serves as a vital step in solidifying our position, providing us with a distinct competitive advantage in the region," he said.

"We are incredibly fortunate to have already cultivated extensive expertise in the area through our teams in Australia, Singapore, India, and the Philippines, and view the Vietnam office as a natural progression in this ongoing evolution.”

Ngo said he's thrilled to play a pivotal role in setting the foundation for Channel Factory in Vietnam.

"With an already distinguished roster of global clients, the opportunity to deliver localised brand suitability strategies directly to agencies and brands allows us to deepen our existing partnerships and, over time, expand our esteemed client portfolio even further," said Ngo.

“This is an exciting time for Channel Factory as we continue to expand across markets and support our clients with contextual and suitability solutions that protect brand reputation and ensure businesses are adhering to the recent changes to government regulations around misleading and unethical advertising practices."

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