Retail media business Cartology is expanding its advertising ecosystem with a network of full-motion digital screens across Woolworths Metro stores.
Brands will be able to reach Metro customers across more than 90 premium physical stores in city and neighbourhood environments along Australia’s eastern seaboard and influence more than 3.9 million monthly transactions.
Cartology’s managing director Mike Tyquin said: “The expansion of Cartology’s screen network into Metro stores across Australia's eastern seaboard is a a further evolution in the growth of our business and our commitment to unlocking the strongest opportunities for brands to reach Woolworths customers.
“With Woolworths Metro, brands can extend their reach to Woolworths shoppers across the customer journey reaching customers who turn to Metro for essential products and fresh foods, delivered in a convenient and easy to shop environment.
"We know that six in 10 Metro shoppers are also shopping at Woolworths Supermarkets regularly or occasionally, giving brands multiple media solutions to inspire and influence customers, where and how they choose to shop.”
The announcement of Cartology’s extended screens portfolio comes months after Cartology announced its partnership with BIG W as the businesses exclusive retail media provider.
BIG W has 176 stores and 18 million monthly visits to www.bigw.com.au.
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