Campbell Arnott's hunting for integrated agency

By AdNews | 17 February 2015

Campbell Arnott's Australia has confirmed it is reviewing its creative agency structure and inviting agencies to pitch for its entire business.

In a statement Campbell Arnott's VP marketing APAC David McNeil said the company has invited selected agencies to pitch for the business, with incumbent on the Arnott's account DDB Sydney and incumbent on the Campbells account Clemenger Sydney participating.

In addition, the company announced that BMF and Ogilvy are also pitching.

McNeil said the decision is in line with its move to an overarching portfolio strategy across the business.

“We are taking this opportunity to streamline our marketing to one integrated agency,” McNeil said.

“We have an ambition for excellence across all our external marketing communications and seek to engage our audience with campaigns that deliver the right message, in the right media channels, at the right moment.

"We believe this new approach will provide both increased communication effectiveness and cost-efficiencies.”

Campbell Arnott's also confirmed the pitch will not be stretched to a media review, with MEC remaining its media partner.

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