Bundling is all the rage: Telstra plots ad burst from The Monkeys

Rosie Baker
By Rosie Baker | 3 November 2014

Telstra is plotting a burst of ads to push its bundled deals of phone, internet and entertainment packages, hot on the heels of the launch of Foxtel's “Epic” campaign to spruik its price cuts.

The telco launched its Entertainer Supreme Bundles today (3 November) and an ad campaign created by The Monkeys will go live next week.

A 30-second brand ad will launch on 9 November, alongside a 60-second infomerical style ad that will run during daytime TV. Telstra is also running radio, press ads and door drop direct mail.

The bundles include more than 40 premium Foxtel channels, a Wi-Fi modem for new home broadband customers that Tesltra claims offers three times faster home Wi-Fi than the previous model, an IQHD box and access to Foxtel GO for mobile streaming.

With IQHD boxes, viewers can record multiple programs at the same time, and pause and rewind live TV.

Stuart Bird, director of fixed broadband and bundles, said the new packages cater to “triple-screening” entertainment.

“Our research has shown that families are increasingly triple-screening: they are consuming content not just on television but increasingly on tablets, smartphones and laptops, often at the same time. We’re making premium entertainment affordable for Australian families who might have previously thought it’s out of their price range” he said.

Bundles start from $100 a month for a 24 month contract.

Foxtel's new pricing comes into effect today after it announced it would slash prices from $49 to $25 earlier this year. It is launching a $10 million "epic" movie themed campaign to support it.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Read more about these related brands, agencies and people

comments powered by Disqus