Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created by 303 MullenLowe.
The new spot titled, Driving’s No Game, features an extraordinary collision between a reckless driver and car, straight out of a video game, and a Budget Direct customer.
The commercial shows how Budget Direct’s car insurance picks up the pieces in all kinds of unfortunate situations – because they offer big cover, without the big price.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it," Budget Direct chief growth officer Jonathan Kerr says.
"Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign.”
303 MullenLowe executive creative director Bart Pawlak says: “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer.”
303 MullenLowe Australia CEO Nick Cleaver says: “In creating the latest instalment in this famous campaign, we never lost sight of two inter-related objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives!”
The advert was created by 303 MullenLowe and filmed by the collaborative team of Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.
The campaign airs from 2 May running on TV, online, OOH and social.
Credits
Budget Direct
Chief Growth Officer - Jonathan Kerr
General Manager, Brand & Media Marketing - Warren Marsh
Marketing Manager, Marketing, Media & Acquisition - Katie Lansdale
303 MullenLowe
Executive Creative Director - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Creative Director / Head of Copy - Sean Larkin
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Strategy - Remi Couzelas
Senior Broadcast Producer - Elliot Liebermann
Production Partners
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director - Dave Wood
DOP - David Lethem
Executive Producers - Sam Long / Johnnie Frankel
Producer - Chana McLallen
Editor - Mark Burnett @The Editors
Post Production - Framestore London
VFX Supervisor - Jules Janaud
VFX Producer - Sophie Harrison
Music and Sound Company - Sonar Music
Original Composition - Matteo Zingales
Executive Producer - Sophie Haydon
Sound Designer - Timothy Bridge
Stills Photographer - Steve Baccon, LOUIS & CO
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