Broadsheet and Tourism Tasmania go dark for the Off Season

By AdNews | 15 May 2024

Publisher Broadsheet has partnered with Tourism Tasmania for its Off Season campaign, marking the third year in a row of the collaboration to drive vistors to Tasmania.

This year they have turned the Tasmania content vertical on the site "dark".

Tourism Tasmania's Off Season campaign branding and messaging are reflected in the all-black background.

Broadsheet has also created a bespoke content hub for the Off Season featuring all that the island state has to offer, including where to eat, drink, shop, and stay.

Tasmania embraces its colder months, and winter days are spent shucking oysters and slurping scallops, cold plunging into a mountain river and slipping into a steaming outdoor bath.

The Broadsheet Tasmania vertical page will remain dark for the campaign period before returning to Broadsheet's original white background.

Broadsheet national sales and partnerships director Claire Booth said with Broadsheet's bold move to turn its Tasmania content vertical 'dark' for the first time, it's not just promoting, it's embodying the essence of Tasmania's Off Season.

"Extending these recommendations into the out-of-home space, thanks to our strategic partnership with oOh!media, further maximises the value of our content, effectively targeting travelers at every step of their journey," she said.

Tourism Tasmania CEO Sarah Clark said the team is delighted to once again partner with Broadsheet to share a glimpse of the diverse offerings Tasmania’s Off Season presents, the stories of the people and communities behind them, and the essence of what makes our state so special at this time of year.

"Broadsheet is a fantastic platform to showcase Tasmania’s rich culinary and cultural scene as well as natural beauty. We are delighted to have partnered with Broadsheet once again to capture the essence of Tasmania's Off Season, inspiring Australians to become winter people with a holiday in Tasmania," she said.




Claire Booth - National Sales & Partnerships Director

Lauren Murray - Sales & Partnerships Manager

Jessica Kirsopp - Senior Media Partnerships Manager

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