The 2032 Olympic pitch due this Wednesday requires agencies to focus on sustainability.
On stage at AdNews’ Brisbane L!VE, Simone Waugh Publicis Worldwide MD said: “We're really starting to see a pitch frenzy now from an agency point of view, but because of the talent shortage we have to be very picky about what we pitch for.
“Pitches have to be really creatively challenging and ambitious for us to put our energy into a pitch. And obviously, financially rewarding.
“We have walked away from a lot of pitches in the last year, because they just ask too much, and they're not ambitious.
“The pitch market is really special right now because it's a lot of culture shaping currently in Queensland. We're seeing investment into music, entertainment, sport, and tourism.
“And we're in a position now where there's really good pitches in the market and we've got the big 2032 Olympic pitch going in Wednesday on top of everything else.
“The Olympic pitch is really significant as they are asking really interesting sustainability questions like, tell us your supply chain.
“Asking us to define our environmental strategy in Australia is interesting and something as agencies we don’t get asked a lot about.
“Obviously, we've got global strategies, but as an agency it makes us ask ourselves where can we do better?
“So if we are on a sustainability journey in the next 10 years, we actually have to really prove our sustainability efforts in economic and social governance for the pitch.
“The Queensland Government has been really ahead of these conversations. So we do do a lot together in terms of modern slavery, domestic violence.
“For years, we've been asked to actually talk about all the aspects around our production and supply chain.”
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