It's a rainbow explosion around Australia as the Yes supporters celebrate victory after 7.8 million people voted in favour of having same-sex marriage legalised with many media companies also marking the historic moment.
The ASB revealed that Australians voted 61.6% in favour of same sex marriage, while 38.4% voted No.
The ABC live-streamed the announcement from Parliament on Twitter and Facebook. Nearly 950,000 people tuned in via Periscope on Twitter and another 600,000 viewed via Facebook.
The news is dominating the main news slot on all major news outlets, including ABC, SBS, smh.com.au, Guardian Pedestrian, Junkee, BuzzFeed and nine.com.au.
News Corp's news.com.au has dedicated the top MREC on its site, usually reserved for advertisers, to a banner encouraging Australians to post their congratulations.
The Guardian's website has been taken over by same-sex marriage coverage
News.com.au has dedicated the top MREC on its site
News sites are likely to see huge spikes in their traffic in the next Nielsen report for November due to the event. Junkee Media has its best month ever in August, which was partly fueled by its same-sex marriage coverage.
Pacific Magazines’ Marie Claire unveiled a limited-edition cover wrap to celebrate today’s vote announcement.
The publication will be on sale from tomorrow, and follows the brand’s ‘I Do’ campaign in 2012 – a petition signed by 170,000 readers.
On Kiis 1065, Kyle and Jackie O stayed on air till after the Yes vote was announced at 10am. Usually the top radio duo finish their breakfast show at 9am.
Kyle and Jackie O have launched a competition on their show offering callers who call during tomorrow’s breakfast a ‘Free Gay Wedding’.
TOMORROW every caller that makes it to air gets a FREE WEDDING, from Kyle and Jackie O! Venue provided by #hostcosydney and #gardensonforest, rings provided by https://t.co/67SuTuBuae and ceremony by https://t.co/1YnpsQiRHP 🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈 pic.twitter.com/Uuryrgxj1L— Kyle and Jackie O (@kyleandjackieo) November 15, 2017
Twitter peaked at 3,853 Tweets per minute with the heatmap below showing how Australians all across the nation Tweeted about marriage equality following the result.
Dozens of other brands and companies have showed their support on social media, from Mamamia and Qantas to Airbnb.
🇦🇺 says yes! Congrats from all of us at @TwitterAU to @AMEquality, @projectrockit, @BlkRnBow, @minus18youth, @ReachOut_AUS and everyone else that campaigned for #MarriageEquality pic.twitter.com/Eol0qf9gL1— Twitter Australia (@TwitterAU) November 15, 2017
Thank you to the millions of people across the country who took a stand for acceptance and championed the need for equal marriage rights for all Australians. Today we showed that our collective voices can help create change. #MarriageEquality pic.twitter.com/OoxOq8OzGX— Airbnb Australia (@airbnb_au) November 14, 2017
Here at Qantas, we are proud to support Australian Marriage Equality 🏳️🌈🏳️🌈🏳️🌈 pic.twitter.com/JtyZ3csicH— Qantas (@Qantas) November 14, 2017
Some brands used the momentum to push their own agenda, which was quickly called out on social media for their “shameless” use of same-sex marriage.
Following the Yes ruling, The Marriage Alliance has accused the Australian media of a "huge bias" and told supporters it will fight against the reforms.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org