Brands and media companies show their support for Yes vote

Lindsay Bennett
By Lindsay Bennett | 15 November 2017
Australia has voted Yes to same-sex marriage

It's a rainbow explosion around Australia as the Yes supporters celebrate victory after 7.8 million people voted in favour of having same-sex marriage legalised with many media companies also marking the historic moment.

The ASB revealed that Australians voted 61.6% in favour of same sex marriage, while 38.4% voted No.

The ABC live-streamed the announcement from Parliament on Twitter and Facebook. Nearly 950,000 people tuned in via Periscope on Twitter and another 600,000 viewed via Facebook. 

The news is dominating the main news slot on all major news outlets, including ABC, SBS,, Guardian Pedestrian, Junkee, BuzzFeed and

News Corp's has dedicated the top MREC on its site, usually reserved for advertisers, to a banner encouraging Australians to post their congratulations.

guaridn.pngThe Guardian's website has been taken over by same-sex marriage coverage

news.png has dedicated the top MREC on its site

News sites are likely to see huge spikes in their traffic in the next Nielsen report for November due to the event. Junkee Media has its best month ever in August, which was partly fueled by its same-sex marriage coverage.

Pacific Magazines’ Marie Claire unveiled a limited-edition cover wrap to celebrate today’s vote announcement.

The publication will be on sale from tomorrow, and follows the brand’s ‘I Do’ campaign in 2012 – a petition signed by 170,000 readers.

On Kiis 1065, Kyle and Jackie O stayed on air till after the Yes vote was announced at 10am. Usually the top radio duo finish their breakfast show at 9am.

Kyle and Jackie O have launched a competition on their show offering callers who call during tomorrow’s breakfast a ‘Free Gay Wedding’.

Twitter peaked at 3,853 Tweets per minute with the heatmap below showing how Australians all across the nation Tweeted about marriage equality following the result.

twitter heat map

Dozens of other brands and companies have showed their support on social media, from Mamamia and Qantas to Airbnb.

Some brands used the momentum to push their own agenda, which was quickly called out on social media for their “shameless” use of same-sex marriage. 

Following the Yes ruling, The Marriage Alliance has accused the Australian media of a "huge bias" and told supporters it will fight against the reforms.

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