Born Bred Talent seals deal with Lucy and Nikki

By Ruby Derrick | 23 January 2024
Lucy Jackson & Nikki Westcott.

Australian talent and creative agency Born Bred Talent has signed Lucy Jackson and Nikki Westcott who have gained acclaim for the podcast The Happy Hour with Lucy & Nikki. 

Jackson and Westcott, co-creators of @lucy_and_nikki_ and the fashion label JGR & STN, have amassed a significant following since the inception of their podcast in 2019.

Their conversations about relationships, business and wild party stories have resonated with a diverse audience.

Born Bred Talent has facilitated the duo’s transition to LiSTNR, the audio entertainment platform, as part of its 2024 lineup.

The upcoming season of Happy Hour with Lucy & Nikki is set to start  February 5, offering fresh episodes featuring the duo’s signature irreverent banter and crazy stories. 

Jackson and Westcott will expand their media presence with the development of a new national radio show in collaboration with the Hit Network. Scheduled to debut in mid-February, the Saturday night show will be broadcasted across Australia.

Clare Winterbourn, Born Bred Talent CEO and founder, says the influencer marketing agency is thrilled to officially welcome the duo to the Born Bred Talent family.

"Their unique blend of authenticity, creativity and entrepreneurial spirit perfectly aligns with our vision for fostering exceptional talent. This marks the beginning of an exciting journey together and we are committed to supporting Lucy and Nikki as they elevate their media careers to new heights," says Winterbourn.

LiSTNR’s head of entertainment and culture, Sam Cavanagh, says the team have been fans of the podcast for some time now, so are thrilled that they have joined LiSTNR.

"They are super talented, and we look forward to helping them grow their podcast as well as developing their national radio show on the Hit Network," said Cavanagh.

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