Born Bred, DM Podcasts partner to open new revenue streams for podcasters

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 23 July 2021

Talent agency Born Bred Talent has teamed up with DM Podcasts to create new revenue streams for podcasters in Australia and New Zealand.

The exclusive partnership will see Born Bred offer brands even further exclusive avenues to their 360 marketing campaigns by utilising access and integration to a majority of DM Podcast’s slate of podcasts across categories in sport, comedy, and pop-culture

“Most of the podcast talent we work with and target, have a social media presence with loyal and engaged audiences,” says DM Podcasts founder Antony Stockdale.

“This is crucial because discovery is one of the biggest challenges for any new or emerging podcast.

“It is a nobrainer to marry influencer marketing campaigns with traditional podcast sponsorship and double the revenue opportunities for our talent while also increasing the reach for brands. Podcasters are essentially influencers already. Most have intimate and influential relationships with their audience.”

The two businesses will also work together to develop podcast formats for Born Bred’s roster of talent across TikTok, lifestyle, sport, and beauty sectors.

“This partnership is a huge opportunity as we look to expand our service offering across multiple channels, and scale our team here in Australia and in New Zealand too,” says Born Bred founder and director Clare Winterbourn.

“Creating high-quality content for engaged audiences has always been our mission regardless of the platform, so leveraging the power of podcasts and combining that with the profile active and engaged audience of our influencers, we have the recipe for success in the current market.”

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