2017 will be all about "more automation, more programmatic and more accountability,” according to Bohemia chief investment officer Theo Zisoglou. The former Match Media trading boss predicts channel fragmentation to continue apace, along with demand for multiscreen video formats.
Division is front of clients’ minds, said Zisoglou, particularly around TV and video. They want to know "how much more that landscape is going to fragment and what they can do in future to retain their reach”.
Appetite for multiscreen formats is therefore unlikely to dwindle any time soon, Zisoglou added, suggesting that Australian free-to-air TV networks would benefit next year by making further inroads into the digital trading path cut for them by MCN.
Speaking at MCN's Homefronts, Zisoglou also predicted that the big topic of 2016 - transparency - would spill into 2017. But he said Bohemia has nothing to fear from increased scrutiny.
“That doesn’t really affect what we are doing because we are pretty transparent anyway,” said Zisoglou.
“We work off that model and always have. We do what is right for clients.”
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