Bobby soft drink launches mural campaign in Melbourne

By Ruby Derrick | 10 October 2023
Bobby (the unconventional soft drink) has launched a mural campaign in the heart of Melbourne. 
The team at Bobby wanted to showcase the creative and wacky world that they live in. They embarked on a creative journey to bring a distinctive mural to life, that embodied the essence of the brand, "Bobby Country".
The team sat down and brainstormed how they could cut through the noise in a way that would be fun and engaging. Drawing inspiration from a world people would want to escape to; including cowboys, cowgirls, aliens, UFOs and disco balls.
The team set out to craft a whimsical world for the public to explore and enjoy. This imaginative space serves as a haven for those seeking a break from the ordinary, channelling the spirit of their unconventional side.  
The mural features a scannable QR code, inviting the public to participate in a competition. Once scanned, participants become eligible for entry, with three winners randomly chosen to receive a year's worth of Bobby products. 
The team at Bobby go down to the mural regularly, ensuring the public enjoys refreshing, cold Bobby beverages as they interact with the artwork. 
The campaign launched at the start of September and will run until late October in Richmond.
Kristian Johannsen, managing director and founder of Bobby, said the distinctive mural serves as a powerful testament to the company's identity and principles.
"We endeavour to redefine the conventional notions of a soft drink company. This mural, adorned with unicorns, UFOs, a bobby tree, disco planet, and a flying cow, boldly showcases our inherent DNA and unwavering purpose," he said.
Bobby took the average soft drink and said, "what can we do to make it better?" The answer was simple; remove the bad and add more of the good. 
The refreshing beverage brings thirst-quenching flavours with health benefits, incorporating an all-natural prebiotic, scientifically proven to aid digestion, boost beneficial gut bacteria, and enhance overall well-being.
Client: Bobby
Design and Graphic: Apparition Media | Apparition Media worked with a team of 5 artists and had the mural completed in just a week (28-meter wall)
Creative Idea: Bobby and Apparition Media 
PR Agency: MVMNT Agency

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