Boa social media app for business launched

By AdNews | 18 May 2023

Boa, a new social media platform designed for business owners and entrepreneurs, has launched in Australia.

The platform, created by the team behind Australia's members-only community for business owners Club of United Business (CUB), is said to bring together the best aspects of Twitter, Reddit and LinkedIn

Daniel Hakim, Boa's CEO, says the group wanted to create a community where business owners can engage with each other, share knowledge and network in a meaningful way.

"Businesses need support more than ever with increasingly difficult economic and social times," he says.

"The existing major platforms are too broad and noisy to be truly effective resources for business owners, so they are used primarily as marketing and recruitment tools. Business owners need a place to discuss the things that matter to them with those who understand them.”

Lead investor Mark Bouris, the founder of YellowBrickRoad, says he's been wondering for soem time how to democratise what successful people have always had access to. 

"How can we give every Australian, who is in business, access to great minds, great ideas and solutions," he says.

"Boa’s primary undertaking is to give all Australian business owners access to what only a few have ever had in the past. Our hope is that it will be nation building and will make our business community stand tall among the rest of the world”.

“I think there’s so many people who have a great idea, great skills, and a great product but they don’t have the confidence.  Australian business owners have always been standoff-ish and never really ask for much.  Now’s their chance to take control, stand tall and be confident and tell the world what they have."

Boa has been funded and built by CUB members. investors include executive chairman Mark Bouris, with founding users such as TRG CEO Gavin Rubinstein, Finder co-founder and COO Jeremy Cabral and Equalution so-founder Amal Wakim.

Boa members can follow specific community threads, such as startups or capital raising, ensuring they are exposed to conversations, members, and communities tailored to their needs.

Members will be able to connect with leaders in business to seek out advice, recommendations and collaborate with fellow members, unlocking the true power of our thriving business community.

Access to Boa is free but members must be an ABN holder or be a company director to gain access.

A premium version for $45 per month includes additional features such as account verification, boosted posts, the ability to create communities and events and improved messaging features.



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