Beyond Bank appoints Orchard to drive digital transformation

By AdNews | 14 November 2023

Beyond Bank, one of Australia’s largest customer-owned banks, has appointed digital agency Orchard to support its digital transformation journey.

This collaboration aims to enhance the banking experience across Beyond Bank’s range of digital platforms, creating a state-of-the-art digital environment.

Selected after a competitive bid process, Sydney-based Orchard will be responsible for the redevelopment and redesign of Beyond Bank’s website, kick-starting a full digital transformation that will make banking even more seamless and integrated for the bank’s 300,000 customers.

Wai Kwok, CEO, Orchard ,said Beyond Bank is driven by a mission to create a banking environment like no other, placing paramount importance on delivering personalised, community-focused experiences.

“This mission is incredibly aligned to our belief in connected experiences, and to be able to partner with individuals who not only aspire to elevate the banking experience but also share our commitment to values in every aspect of their work is incredibly exciting for us," said Kwok.

“This partnership reflects Orchard's ongoing commitment to enhancing the digital landscapes of organisations, ensuring their values align with the communities they serve.”

Beyond Bank said the alignment of values was a key part in the decision to award the work to Orchard.

Tonina Iannicelli, senior manager digital, Beyond Bank, said the bank deeply appreciates Orchard's dedication to understanding not only its customers but also the essence of Beyond Bank itself.

“Their commitment to our community-focused banking approach resonated with us, making them the perfect choice for this transformative journey," she said.

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