Bench Media has been commissioned to run media campaigns globally for travel tech company FlexiRoam, including search, social, display and video.
Full-service creative agency Momentum has also been engaged to work on branding, strategy and creative content including campaign concepts, while StudioLDN is bringing to life a new website and app for FlexiRoam.
The three agencies have been working in partnership to raise awareness for FlexiRoam, who provides low-cost international roaming, launching an international campaign promoting connectivity while travelling called 'Ready for Anything'.
The media campaign has so far resulted in over 1 million people installing the FlexiRoam app and acquisition costs improving month on month.
COO and co-founder at Bench Media, Shai Luft, said taking the message to travellers that there is a better way to stay connected when travelling internationally required some innovative strategies on the media side to effectively reach a wide and diverse global audience across almost 200 countries.
“We had to get pretty innovative with our media attribution models as we are promoting both the FlexiRoam app and website and it was challenging to have one source of truth across both to attribute media correctly and inform us where we should invest more, especially with such a complex campaign across so many countries” he said.
CEO of FlexiRoam, Steve Picton, said it was great to be guided by experts in their respective fields and for them to work as an integrated team with the company's own marketing group.
"It was a critical component that contributed to the campaign's success," he said.
"Roaming costs are still expensive and dominated by the incumbent telcos and our services bring real competition to this market. Our partnership with Bench, Studio LDN and Momentum has seen these three agencies work as a natural extension of our marketing team to bring to life the Ready for Anything concept."
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