Bauer has launched Cleo Fitness as a quarterly supplement in Cleo Magazine.
The publisher has been preparing for the launch for several months with AdNews reporting in October that a fitness offering was coming under the Cleo brand umbrella.
This launch comes two months after Bauer closed its popular health title Women's Fitness, despite the title recording double digit circulation growth year-on-year.
At the time the publisher said it closed Women's Fitness due to the high costs of licensing the brand from the UK, but the strength of the titles numbers indicates the appetite for fitness content remains strong amongst female audiences.
The first supplement is supported by retailer The Iconic and Good Luck Gyms, with the publisher not ruling out the title becoming its own stand alone offering in the future.
On the first issue of Cleo Fitness, editor-in-chief, Lucy Cousins said, “This summer we are so excited to be expanding Cleo’s health and fitness content, providing our readers and advertisers with a dedicated health and wellbeing magazine that offers new, practical and fun fitness and wellbeing alternatives, something that is increasingly important to our readers.”
“The first issue is one not to miss with some of Australia’s fittest women, including actress / model Jodi Anasta, Channel V presenter, Carissa Walford, model, Samantha Harris, former Miss Universe, Laura Dundovic and Aussie pro surfer, Sally Fitzgibbons sharing their workout secrets and how they manage to keep it up day in, day out.”
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