Independent media agency Avenue C has promoted Melissa Mullins to the leadership team alongside founders Hugo and Daniel Cutrone and Will Chapman.
In her role as chief strategy officer, Mullins will continue to lead the agency's strategic product, with her remit broadening to now shape the business direction for Avenue C as it moves into its 6th year of operation.
Will Chapman, managing partner, said: "We are excited to promote Mel to this important leadership position. Mel has over 15 years’ experience solving client’s marketing challenges across the full spectrum of media and content.
"Her elevation to the leadership team will be instrumental in driving our agency's growth, bringing fresh thinking to take Avenue C into its next era."
Mullins joined Avenue C in 2020 as chief strategy officer and has been responsible for leading the agency’s strategic output and developing the agency’s brand positioning since that time.
Mullins said: “I was attracted to Avenue C for two reasons. We are seasoned craft experts who are passionate about the work.
"And, secondly, we genuinely care about families and are incredibly supportive of working parents. I have the opportunity to do my best work, be a leader and be unapologetically a mum. It’s game changing to work for a business that just ‘gets it’".
When Mullins was tasked with articulating what it is that makes the Avenue C brand unique and successful, she knew it was all about the experienced people in the business.
After a career working with a disproportionately young workforce with limited industry tenure (Media I’s most recent survey showed 40% of the industry as having
Mullins: “When you have a team of experienced ‘doers’ and leaders who spend more time on a client’s business than in the boardroom, the results for clients are phenomenal. KPIs are hit, media bookings are smooth, lead times are efficient and account queries almost non-existent!”
When founders Daniel Cutrone, Hugo Cutrone and Will Chapman established Avenue C, they had a bold vision to create an agency where only experienced craft specialists worked on client business.
Hugo Cutrone,managing partner, said: “We love kids, but we don’t employ them. At Avenue C we truly believe that having experienced professionals like Mel crafting a client’s strategy from beginning to end, gives them the competitive edge, and we are proving that time and time again.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.