Australians now listening to over 13 hours of commercial radio every week

By AdNews | 30 August 2023
Ford Ennals, chief executive officer of Commercial Radio Australia.

Australians aged 10+ are listening to more commercial radio year on year, with an average of 13 hours, 10 minutes per week, up 23 minutes from last year, which underpinned an average audience growth of 3.9%, according to GfK Radio Survey 5.

The number of people listening via streaming continues to grow. More than one in four listeners stream commercial radio, with over 3.2 million, or 21.7% listening via streaming devices. People are listening via streaming for 4 hours, 20 minutes each week, up 20 minutes from GfK Survey 4. The majority of listening via streaming takes place at home.

87% of people aged 10-24 listen to commercial radio each week, listening for 11 hours, 50 minutes. Listening grew by 1 hour, 8 minutes week compared to 2022. Listening for people aged 18-24 listening was up 2 hours, 17 minutes. 

Commercial DAB+ listening is up 5.3% to 2.7 million people from the same period last year. Breakfast DAB+ listening was up 14.2%. 

Breakfast attracted nearly 8.55 million listeners, a growth of 2.4% or 202,000 year on year, with average audiences increasing by 5.1%.

Weekend listeners reached 9.9 million people, up 2.6% or 255,000 people. People who listened to commercial radio at work rose 11.5% to 2.49 million, adding 256,000 new listeners compared to the same period last year.

Overall, Survey 5 showed commercial radio reached 81.5%, or 12.1 million people each week across the five major metro markets, with 107,000 more people tuning in this year than same survey last year.

Ford Ennals, CEO of CRA, said commercial radio listening remains strong across the board and underlying this strength is the continued powerhouse of breakfast radio.

“Younger audiences are loving the quality content and community that commercial radio can provides like no other medium. They are a highly mobile demographic, with 40% of listeners aged 18-24 listening via streaming,” said Ennals.

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