Australian Radio Network has rebranded to ARN, following a holistic review of the audio landscape, brand proposition and culture at ARN.
ARN will continue with its Defining Audio proposition which was first launched in 2019 and introduced ARN’s Audioshphere offering. Audioshphere leveraged audio entertainment, experiential connections, audio messaging, dynamic creative and campaign amplifications.
As part of its rebrand, ARN is evolving the Audiosphere offering which will be showcased through a trade-facing campaign called Connections That Count.
“The ARN Audiosphere has become a beacon for simple audio solutions in an increasingly complex category,” says ARN chief strategy & connections officer Lauren Joyce.
“As our business continues to innovate to reinforce the Defining Audio proposition, it makes sense to highlight the fuel behind that proposition through our campaign; Connections that Count.
“Quality connection is what moves people and it’s why listeners and brands choose ARN - our commitment to build meaningful – and measurable – moments in audio should give clients and listeners alike, great confidence in our business.”
ARN's new brand look
“As the holder of Australia’s most established and complete digital audio platform, iHeartRadio, which delivers radio, music and podcasts all in one place, ARN has been Defining Audio for years now,” says ARN CEO Ciaran Davis.
“Today’s announcement demonstrates how we’re continuing to invest and innovate to create the future of audio right here and now; delivering more content for our listeners and deeper insights for our clients.
“From providing one to one addressability across digital platforms to dynamically created and served advertising across linear radio, we’re proud to be providing scalable, measurable solutions to clients in an era of intense ROI accountability.”
ARN will continue to power the KIIS, Pure Gold and The Edge networks, as well as the iHeartRadio app.
“It’s true, we’re not like the other audio businesses out there, we’re the market leaders,” says breakfast host Kyle Sandilands.
“But I must say, when the execs asked me what I thought about the ARN rebrand I told them they should rename it King Kyle and be done with it. No idea why that didn’t fly.”
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