As the world’s athletes prepare to gather in Tokyo in a month for the Opening Ceremony of the Tokyo Olympic Games, the Australian Olympic Committee (AOC) is launching a campaign, Have a Go, letting Australians know that, ‘Great things happen when you Have a Go’.
The campaign was developed by AOC partner M&C Saatchi Sport & Entertainment, and will run through the duration of the games featured by AOC's media partners JCDecaux, NewsCorp and Channel 7.
Have A Go is based on the insight that Aussies punch above our weight in sport and defy the odds. It’s in our DNA.
Not everyone’s journey to the Olympics was a path of glory. Some athletes never made their high school teams, some weren’t instant stars in their sport, but they tried harder, they kept turning up and had a go.
“Creating meaningful change through people’s passions is at the heart of what we do at M&C Saatchi Sport & Entertainment, so we’re very proud to partner with the AOC to create the Have A Go campaign," M&C Saatchi Sport & Entertainment head of sponsorship Richie Butterworth says.
"We want to excite Australians about the upcoming Olympic Games and celebrate one of Australia’s largest passions in sport. When watching the Tokyo Games, we want Australian’s of all ages to be inspired and think about getting back into sport or take up something new and Have A Go!”
AOC CEO Matt Carroll says the campaign plays an important role for the health of the nation.
“We have loved working with M&C Sport & Entertainment on developing this campaign as Having a Go is where it starts, and this is crucial for the development of our nation," Carroll says.
"Encouraging greater activity helps us fight obesity, improve mental health and provide better educational outcomes for our children.
“Increasing participation and ‘Have A Go’ is about more than growing Olympic sport, it’s about bringing communities together, creating vital connections and being inclusive, this is something that deserves real celebration."
Credits
Client
Australian Olympic Committee
Agency: M&C Saatchi Sport & Entertainment
Creative Director - Jon Kelly
Art Director - Billie Gurr
Strategy Director - Luke Haynes
Head of Sponsorship - Richie Butterworth
Senior Account Manager / Producer - Hazel Nichols
Designer - Daniel Harding
Operations Director - Lauren Galloway
Production Company: Electric Lime Films
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Assistant: Michelle Jasan
Runner: Michael Cobley
Director: André Rodrigues
1st AD: Eloise Boutry
DoP: Tom Black
1st AC: Gary Morris
2nd AC: Nicola Kirby
Photographer: Eric Yip
Photography Assistant: Govind Muthuraman
Underwater Footage: Mark Halliday, Guy Mac
Gaffer: Nick Gascoine
Best Boy: Richard Hawkins
Grip: Joe Bruneteau
Grip Assist: Mark Glasgow
HMU: Yvonne Tran
Post-Production: Electric Lime Films
Edit: André Rodrigues
Colour Grade: Tom Black
Animations: Rosemary Vasquez-Brown (GNT)
VO Recording: King Sound Studios
VO Artist: Mia Rodrigues
Audio: Shaun Clifford (Cheshire Audio)
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