Australian gaming advertising startup Livewire raises $4.7 million 

By AdNews | 27 September 2022

Livewire, the Australian-founded startup creating gaming marketing solutions for advertisers, has successfully raised $4.7 million in a Series A funding round. 

The company has seen early success, expanding from Australia to Mumbai, Singapore and London, with client wins including Uber Eats, Foxtel Group’s  Binge and Warner Music Australia.  

The funding will enable the business to  better leverage interest from advertisers and gaming companies globally via accelerated headcount, entry into new markets and further development of proprietary gametech platforms.

The round was led by cornerstone investor RealVC, and includes participation from Perennial Private Ventures, Alua, co-founder of Hills Cider Company Toby Kline, Founding Regional President of EA Asia Pacific, Nigel Sandiford and strategic investors within the gaming ecosystem. 

The round was oversubscribed.

RealVC’s managing partner, Matt Berriman, join the board.

Livewire co-CEOs Brad Manuel and Indy Khabra started Livewire to focus on the whitespace within the gaming marketing and tech ecosystem. 

Khabra and Manuel said: “Our Series A funding round will enable Livewire to scale up and invest in our gametech products, talent, and our business operations.

“We’re adding new skills and staff to  continue to drive growth within the gaming marketing sector with our unique offering. Sitting horizontal across the entire gaming ecosystem, Livewire provides advertisers a single-entry point to the entire spectrum of gaming marketing possibilities. Our capabilities  cover strategy, creative, content and media.

“We welcome RealVC, Perennial Partners  and our strategic investors to Livewire, enabling us to open new markets and triple our staff by February 2023. Livewire reaches a global gaming audience of 3 billion+ players, who are passionate about video games and have ,ade it a core part of modern-day  culture.” 

They have secured exclusive partnerships across ANZ and APAC for in-game advertising media, equating to more than 55 billion impressions across the Livewire Ad Marketplace. This includes Activision,  Blizzard Media (Candy Crush), AudioMob,  the Top  200 games and experiences within Roblox  and exclusive APAC programmatic AAA advertising within Xbox and PlayStation games.



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