Australian Cancer Plan in a new digital experience via Paper Moose

By AdNews | 29 November 2023

The federal government, through Cancer Australia, has developed the first national Australian Cancer Plan with the help of purpose-led agency Paper Moose.

The plan sets a transformative agenda that will improve the lives of all Australians affected by cancer and works to achieve equity – especially for Aboriginal and Torres Strait Island people – through the acceleration of world-class cancer outcomes.

Paper Moose’s digital strategy evolved the plan from a static document to a readily accessible and adaptable digitally native format that will continue to develop.

This included revising the complex information contained within the report to adhere to Web 3.0 standards and be consumable for all stakeholders across the cancer care journey.

The artwork created by Ngarrindjeri Artist Jordan Lovegrove of Dreamtime Creative is featured in the visual design. This artwork, titled Our Journeys, was initially crafted for Cancer Australia’s Aboriginal and Torres Strait Islander branding.

It symbolises the experiences of Aboriginal and Torres Strait Islander peoples with cancer and illustrates the exchange of
information and engagement between Cancer Australia and these communities.

“We're incredibly proud of our rad work supporting the Australian Cancer Plan," says Says Brad Bennett, head of client success, Paper Moose.

"This has been a big effort by the digital team and the whole agency, that will ultimately help improve cancer care for all Australians.”

Cancer Australia Deputy CEO, Claire Howlett, praised Paper Moose.

“For their exceptional understanding of our vision for a transformative platform and their invaluable partnership in creating an innovative digital experience for the Australian Cancer Plan.

"This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”



Client: Cancer Australia

Project Lead: Jared Hilliers and Mark Puse

Client titles: Assistant Director, Digital Platforms and Digital Lead


Agency: Paper Moose

Executive Creative Director: Nick Hunter

Head of Client Success: Brad Bennett

Creative Director: Jeremy Willmott

Senior Copywriter: Pete Saladino

Copywriter: Feryx Hui Ming Lim

Design Lead: Georgia Shillington

Senior Digital Designer: Tchaan Wilson-Townsend

Designers: Tharike Perera, Jason Fidel, Evelyn Tran

Account Manager: Hannah Maher

Producers: Jon Buchan

Creative Technologist: Justin Clayden

Lead Developer: Greg Poole

3D Animation: Denys Nichele

Sound Design & Mix: Caleb Jacobs

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