Australia Post has launched the next instalment of its Spread the Merry campaign for Christmas.
Created by The Monkeys, the push highlights how small acts of kindness can help bring people together during the holiday. The spot tells the story of a young girl named Audrey trying to make Major, a cockatoo, feel less lonely with help from her local postie Kevin.
“This year, we are telling the story of a uniquely Australian Christmas and encouraging everyone to create some festive joy,” says Amber Collins, Australia Post CMO.
“Following a tough year, this Christmas will be more significant than ever as we reconnect with friends and family who we won’t have seen as much as we would’ve liked.
“The campaign demonstrates how Australia Post makes it easier to connect with people this Christmas.”
The campaign includes a 60-second and 30-second TV spot and will run across TV, radio, social, digital and in-store from November to December. The campaign also includes retail merchandise.
The Monkeys Melbourne chief creative officer Ant Keogh says it is a “modern Australian Christmas story, told through the eyes of an inventive young girl whose kindness helps a recalcitrant bird to find his place in the world.”
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