Audi appoints The Monkeys as lead creative brand agency

Paige Murphy
By Paige Murphy | 13 August 2020

Audi Australia has added The Monkeys, part of Accenture Interactive, to its roster as lead brand creative agency.

The agency has already created two campaigns for the automotive brand including the recently released Raised By Racecars.

"Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia," Accenture Interactive ANZ lead and The Monkeys co-founder and group CEO Mark Green says.

"The team at Audi are ambitious marketers and we look forward to making great work together.”

In the latest campaign Irresistibly Advanced, The Monkeys has been tasked with promoting the new Audi Q range of SUVs as progressive and desirable.

This will be Audi's biggest new model launch in market to date, with 27 models launching this year.

The campaign will run on broadcast television, out-of-home advertising and across digital channels. 

Directed and co-directed by Sweetshop’s Noah Marshall and Nick Kelly respectively, the campaign film features a re-composed version of Frank Sinatra song Strangers in the Night by acclaimed composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.

“Innovative technology and design have a natural allure most of us can’t ignore. We are compelled to carry it with us every day," The Monkeys creative director Scott Dettrick says.

“The Audi Q range is so progressive that even the most tech savvy among us will be drawn to it – day or night. In this campaign, we wanted to dramatise this in a beautiful and sophisticated Audi way.”

Audi Australia chief customer and marketing officer Nikki Warburton says the brand is delighted to be working with The Monkeys.

“Our new campaign provides us with a great opportunity to showcase the beauty and intelligence of our Q range – from the all-new Q3 Sportback, right through to the new Q8," Warburton says.

“Australians love clever technology and we’re excited to showcase plenty in the newest, youngest and most advanced SUV range in the premium category.”

In respect of the current COVID-19 environment, an additional spot has been developed which will run in Victoria. 

Credits:
Client: Audi Australia
Chief Customer and Marketing Officer: Nikki Warburton
Senior Brand Marketing Manager: Andrew Younis
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive: Mick Colgan

Creative Agency: The Monkeys, part of Accenture Interactive
Cofounder & Group Chief Creative Officer: Scott Nowell
Creative Director: Scott Dettrick
Copywriter: Harry Boothman & Bart Pawlak
Art Director: Joash Tham & Simon Cox
Designer: Mel Watson
Head of Production: Penny Brown
Senior TV Producer: Kaija Wall
Senior Integrated Producer: Tanith Williamson
Managing Director: Matthew Michael
Group Account Director: Shannon Duhig
Senior Content Manager: Ruth Peck
Business Strategy Director: Kit Landsdell

Production Company: Sweetshop, Sydney
Director: Noah Marshall
Co-Director: Nick Kelly
DOP: Stefan Duscio
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Casting House: Mullinars

Edit House: The Editors
Editor: Tim Mauger
Artist: Stu Cadzow
Colourist: Company 3 – Tom Poole
Executive Producer: Alistair Pratten

Soundtrack: Re-record of “Strangers In The Night” Music License: Turning Studios
Composer: Elliot Wheeler
Producer: Carla de Menezes Ribeiro

Record & Mix: Studio: Song Zu
Producer: Katrina Aquilia
Engineer: Simon Kane
Publishing Rights to “Strangers In The Night”: Level Two & Universal

Photography Production:
Production Company: Flint
Photographer: Andreas Smetana
Producer: Tim Berriman
Retouching: Cream Electric Art

Production Partner: Adam Johnson Design
Creative Director: Adam Johnson

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