Arnott’s Shapes is the official snack partner of the National Rugby League (NRL), as well as the official presenting partner of the 2023 brisbane magic round, in a deal brokered by Publicis Sports & Entertainment.
The partnership extends across all major NRL men’s and NRL Women’s (NRLW) assets including the finals series, grand final and both men’s and women’s state of origin.
The supporting marketing campaign sees creative developed by Saatchi & Saatchi leveraging Arnott’s Shapes’ 'Flavour You Can See’ platform, media by Spark Foundry and in-store via shopper marketing agency, Arc.
Along with Publicis Sports & Entertainment, all agencies are part of The Neighbourhood – the connected platform of Publicis Groupe agencies that works with The Arnott’s Group.
Arnott’s chief marketing officer, Jenni Dill, said snacking on Arnott’s Shapes while watching the footy go hand-in-hand.
"This partnership provides Arnott’s Shapes with broad exposure to a footy-mad, snack-hungry audience and is the perfect opportunity to reinforce Arnott’s Shapes as the official flavour of footy," Dill said.
Chief client officer for The Neighbourhood, Toby Aldred, said Arnott’s Shapes has always been a big supporter of the footy.
"And now that support is offical. Partnering with the NRL will provide new and innovative ways to showcase the famous flavour of Arnott’s Shapes.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.