Archibald Williams wins atWork creative account

Paige Murphy
By Paige Murphy | 13 April 2021

Independent agency Archibald Williams has won the atWork Australia creative account, following a competitive pitch.

This is the first time atWork Australia has used the services of an agency for above the line messaging.

Archibald Williams will handle TV, OOH, digital and social media for the account and will launch a new campaign this week.

The agency has been tasked with launching the new employment services campaign, highlighting that work is for everyone.

“It has been such a privilege to partner with atWork Australia and highlight the crucial role they play in helping all Australians find employment,” Archibald Williams head of client and strategic services Kiranpreet Kaur says.

“Having a job brings purpose and meaning to everyone. This campaign puts value on the skills that are incredible valued in the workplace, and shows how they are developed in spades from living with a disability every day."

atWork Australia is an employment services provider supporting clients looking for work, including those living with disability, injury or health conditions; and those living with disadvantages.

atWork Australia also supports Australian businesses looking to recruit and retain a diverse workforce, through candidate supply, diversity and inclusion workforce planning.

“The organisation is extremely excited for its first national brand campaign," atWork Australia executive general manager Sotir Kondov says.

"We are committed to providing truly excellent employment support services, making a real difference to people’s lives and helping employers to find great people for their business.

"We are true believers that sustainable work is good for your health, including your mental health, and that a diverse and inclusive workforce is good for business.

"The line ‘Work’s for everyone’ is a great encapsulation of our mission to ensure that people living with disability, injury, health condition or disadvantage have equal access to fulfilling work, and that employers realise the benefits of a diverse, inclusive workforce.”

atWork Australia
Sotir Kondov – DES Executive General Manager
Katherine Newton – DES Marketing Communications Manager
Josephine Hanschmann – DES Marketing Communications Lead

Archibald Williams
Tom Selby - Senior Writer
Chris d’Arbon - Senior Art Director
Matt Gilmour - Executive Creative Director
Amanda Slatyer - Agency Producer
Kiranpreet Kaur - Head of Client and Strategic Services
Mabel Tu - Senior Account Manager

Best Boy Productions
Jack Stephens – Producer
Kauis Potter – Director
Don Buppapirak – Director of Photography
Chris Grundy – Stills Photographer


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