Apple has launched a new local campaign, 'Made in Australia. Behind the Mac.', starring Australian talent and shot in locations across the nation.
The campaign, which coincides with the launch of a new Mac, was created by Media Arts Lab, Apple's bespoke agency within TBWA.
The work features top local artists, from a range of locations and creative disciplines, all hard at work creating art on their Mac, right here at home.
Talent featured in the campaign includes: Flume, The Kid Laroi, Joel Edgerton, Miranda Tapsell, Jimmy Barnes, Bangarra Dance Theatre, G Flip, Benjamin Law, Gemma O’Brien, Reko Rennie, The Mulka Project, Flex Mami, Phoebe Paradise, Sampa The Great, Tkay Maidza, Carla Zimbler, Kwame, Maya Newell, Tin & Ed, Manu Crooks and Cub Sport.
The campaign is being rolled out across a TV commercial, digital and out-of-home (OOH).
The OOH campaign is largely centered around the creative hubs in which many of these creators live and work.
A targeted physical and digital approach was used with creators featured in the areas where they create some of their best work.
Some of these locations include Newtown in Sydney, North Melbourne, Fortitude Valley in Brisbane and Western Sydney.
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