APAC leads global ad spend recovery

By By Prue Corlette | 7 December 2010
Image source: Wikimedia Commons.

The advertising market in the Asia Pacific region - excluding Japan - will grow by 36% between 2010 and 2013, according to the latest forecast from Zenith Optimedia.  

This compares favourably to developed regions, such as North America which is up 9% and Western Europe which is up 10%.

Seven Asia Pacific markets - China, India, Indonesia, Malaysia, Pakistan, the Philippines and Thailand - are now showing double digit growth for 2010, with China expected to overtake Germany as the third largest ad market in 2011.

The main growth media this year in Asia Pacific has been TV (8.5%) and online (15.2%). Globally online now comprises 14% of total ad spend, however in Asia Pacific the proportion is slightly higher at 14.9%.

All major markets are showing year on year growth with Australia up 16.9%, China up 30% and India up 29.9%. All markets are set show positive increases in TV spend this year.

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