Anthony Ellis promoted to CEO of Publicis Media Exchange ANZ

By AdNews | 17 April 2024

Anthony Ellis has been promoted to the new position of chief executive officer for Publicis Media Exchange (PMX) in ANZ.

He steps up from his current position as managing director at PMX ANZ, a role he has held for the past three years. Prior to this, he worked as chief investment officer at Zenith Media for close to 20 years, starting in 2001.

Ellis' remit will be expanded to include Publicis Groupe’s Sport & Entertainment division (PSE) in Australia and New Zealand, and he will continue to report to Publicis Groupe ANZ CEO Michael Rebelo.

Rebelo said Ellis has since taking on the role of managing director for PMX in 2020, built on the practice's strong relationships with media partners and clients.

"Through his ongoing evolution and innovation of our trading and investment practice. He has also built a world-class team that strives to look for new ways to add value to our media agencies and our clients," said Rebelo.

PMX APAC CEO Ching Ian said Ellis, with his deep understanding of the media marketplace and our clients’ needs, is well positioned to supercharge the investment offerings in Australia and New Zealand.

"Leading the first-class PMX team he has built to deliver modern solutions that create and drive new levels of scale and client value," said Ian.

Ellis said redesigning Publicis Groupe ANZ’s media investment product with the ambition to drive growth for its clients in a rapidly changing media environment has been both a challenging and extremely rewarding task.

"As part of the Groupe’s connected culture, I look forward to continuing to work alongside our PMX talent globally and our media agencies in ANZ to further evolve our strategic investment capability," he said.

"I am also excited by the opportunity to lead our already successful sports and entertainment division into the next phase of growth, as creating visible impact for brands becomes even more important.”

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