Amazon's Marc Lomas to lead retail media at GroupM

By AdNews | 8 May 2024
Marc Lomas.

GroupM has appointed Marc Lomas managing director of its commerce capability, a key investment area for the media agency group.  

He will lead and expand the commerce and retail media business in Australia and New Zealand, supporting EssenceMediacom, Mindshare and Wavemaker teams. 

Lomas has 20 plus years experience working with blue-chip brands developing performance marketing and adtech capability in Australia, the UK and the US. 

Most recently he spent seven years at Amazon Ads, as global head of performance for Amazon DSP out of New York, and as head of agency sales in Australia. 

Before that he was at IPG Mediabrands leading programmatic and performance businesses including Cadreon/Matterkind.

"I'm thrilled to join GroupM to continue and expand its Commerce capabilities," Lomas said. 

"The evolving landscape of commerce and retail media demands constant innovation, and GroupM's dedication to this evolution is truly impressive. 

"I'm excited to build upon the team's strong foundation and deliver transformative solutions that help our clients navigate a rapidly changing landscape and shape the next era of media and commerce.”

Lomas is taking on the role after working with GroupM as a consultant. He will now join the GroupM executive committee reporting to CEO Aimee Buchanan 

GroupM is also looking to further expand the commerce capability with the creation of several specialist roles. 

“Commerce is a massive growth area and key strategic area of focus for us," said Aimee Buchanan.

"We are investing in building out this critical specialist capability to support our clients on their commerce ambitions and navigating the rapidly evolving landscape. 

"Marc is an incredible talent in this space, with unmatched global and local expertise. He brings a unique blend of agency and platform experience that will enable us to elevate our strategic capability, whilst also connecting into the vitally importance media ecosystem.”

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