An Amazon Prime ad promoting the film Scathing has been removed for breaching AANA's violence code.
The advertisement features a woman in a bra who has blood on her forehead, a taped mouth and bound hands.
The complaint submitted to Ad Standards raised concerns of violence towards women.
"The image is a violent degradation of woman that is easily accessible to children under the age of 18," the complaint stated.
"It is the first image on the top left hand screen on the homepage of my Smart TV. This image is designed to encourage you to click through to the app (promoting the film). This is not once I have clicked “in” to an app, but is automatically displayed when you turn the television on.
"I appreciate that there may be parental controls implemented to stop young viewers watching in appropriate films; however the image used to promote the film is available is violent and degrading to women."
The ad in question found on Google TV - image via Ad Standards.
Amazon said it did not know how the image got there and, when made aware, had its device partner to remove the image.
"The image in question is not an internal asset, and we do not have any record of using this image internally for promotional or advertising purposes," the streaming service stated.
"We are internally reviewing how this device partner selected this promotional material to appear on their devices in Australia. Our current hypothesis is that the device partner acquired this image from a source other than Amazon.
"Amazon did not provide the partner the image in question, and the image was not within Amazon’s control. The image has been removed and replaced by the device partner."
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